Marketing

Digital Marketing Specialist

Abu Dhabi Full-time Apply by 02 Oct 2026

About this opportunity

Al Barr Facilities Management Services LLC is looking for a skilled and creative Digital Marketing Specialist to manage and improve the company’s online presence, digital campaigns, website content, search visibility, social media engagement, and lead generation performance.

The selected candidate will be responsible for planning, executing, monitoring, and improving digital marketing activities across SEO, Google Ads, social media, website content, blogs, online listings, and analytics platforms. This role requires someone who can combine creativity with data-driven decision-making to increase brand visibility, generate quality enquiries, and support business growth.

Key Responsibilities

  • Plan and execute digital marketing strategies for Al Barr services and products.
  • Manage SEO activities, including keyword research, on-page SEO, content optimization, internal linking, and local SEO.
  • Create and publish website content, blogs, service updates, landing pages, and social media content.
  • Manage social media platforms, including Instagram, Facebook, LinkedIn, and other relevant channels.
  • Plan and run Google Ads and social media advertising campaigns.
  • Monitor website traffic, search rankings, campaign performance, and lead quality.
  • Use tools such as Google Analytics, Google Search Console, Google Business Profile, and ad platforms.
  • Create monthly digital marketing reports with insights and recommendations.
  • Coordinate with designers, developers, sales teams, and management for campaign execution.
  • Improve lead generation through website forms, WhatsApp campaigns, landing pages, and paid ads.
  • Maintain brand consistency across all digital platforms.
  • Research competitors, market trends, customer search behavior, and service-related keywords.
  • Support local SEO activities for Abu Dhabi, Al Ain, Ajman, and other UAE target locations.
  • Optimize content for SEO, AEO, and AI search visibility where relevant.
  • Track campaign results and suggest improvements based on performance data.

Required Skills

  • Strong knowledge of SEO and local SEO.
  • Experience with Google Ads and Meta Ads.
  • Ability to create social media content plans and captions.
  • Basic understanding of website content management.
  • Knowledge of Google Analytics and Google Search Console.
  • Good writing and communication skills in English.
  • Ability to research keywords and prepare SEO-friendly content.
  • Understanding of lead generation and conversion tracking.
  • Creative thinking with attention to detail.
  • Ability to work independently and manage multiple tasks.

Preferred Skills

  • Experience in facility management, cleaning, pest control, maintenance, real estate, construction, or service-based industries.
  • Basic knowledge of WordPress or custom CMS platforms.
  • Experience with Canva, Photoshop, Illustrator, or similar design tools.
  • Knowledge of video/reel content planning.
  • Understanding of Google Business Profile optimization.
  • Familiarity with email marketing, WhatsApp marketing, and CRM lead tracking.
  • Basic knowledge of HTML, website structure, and landing page optimization.

Qualifications

  • Bachelor’s degree or diploma in Marketing, Digital Marketing, Business, Communications, IT, or a related field.
  • Digital marketing certification is an advantage.
  • Minimum 1–3 years of experience in digital marketing, SEO, social media, or paid ads is preferred.

Candidate Profile

The ideal candidate should be proactive, creative, organized, and performance-focused. They should be able to understand business goals, plan digital campaigns, create useful content, analyze results, and improve marketing performance continuously.

The candidate should also be comfortable working in a service-based business environment where lead generation, customer enquiries, local search visibility, and brand trust are important.

What We Offer

  • Opportunity to work with a growing facility management company in the UAE.
  • Exposure to SEO, paid ads, social media, website management, and lead generation.
  • Professional work environment.
  • Career growth opportunities based on performance.
  • Hands-on experience with real digital marketing campaigns.